The “good old days” are dead (and never coming back)

Hey {{first_name}},

There are some properties that sold for $5 million just three years ago that are now sitting on the market at $3.5 million…

And getting zero offers. 

On top of that, plenty of sellers are sitting around waiting for those “good old days” to come back around.

They won’t. The market has changed, and those days are behind us.

But while everyone’s mourning 2021 prices, the smartest operators are making moves that’ll pay off huge in 2026.

Here’s how YOU can be one of them…

📊Quick Storage Industry Updates:

Market Stabilization Continues amid Easing Construction Pipeline:  Most new building activity is concentrated in Florida, Tennessee, and select growth hubs; overall, new supply and aggressive discounting are both slowing, supporting rates and occupancy. More details from Matthews.

Owner of Affordable Storage acquires Lubbock, TX property: This deal (7.6 acres, 85,890 sq. ft, 540 units) continues a trend of local and regional consolidation. More details at ISS.

Self Storage REIT Performance Insights: Average occupancy in top REITs ticked up 0.7% quarter-over-quarter, but revenue and NOI dipped slightly (-0.6% and -0.9% respectively). Full REIT report from CapRight.

2021 valuations were created by historically low 2% interest rates…

But today’s rates, sitting around 6-7%, are historically NORMAL.

In other words, we’re not going back.

But I’m here to tell you that it’s not all bad news, and for smart investors like you, there’s still a whole world of opportunity out there in the market.

Storage fundamentals are actually stronger now than in 2021. Occupancy is climbing. Supply pipelines are slowing. Demand remains steady.

Financing might be a little more expensive, but there’s still a lot in your favor.

Three Moves for 2026:

  1. Watch for Overreach: Phoenix and Austin built too much storage, so prices crashed. Today, some investors are finding premium facilities there at 30% discounts. When supply balances out, these cities’ growth could mean huge profits.

  2. Cut Costs Creatively: Insurance and property taxes keep rising, but new technology gives you the option to reduce other costs by up to 40%.

  3. Wait for Forced Sellers: Owners who bought in 2021-2022 now face loan renewals at double their original rates. Many can’t afford it and must sell cheap. If interest rates drop as expected, buyers today can refinance lower while buying at distressed prices.

This market rewards skill over luck, and if you keep your eyes open you’ll see opportunities around every corner.

Here’s to your success,

Cody