Hey {{first_name}},

Blackstone just dropped $5.7 billion on… marinas.

Not office buildings. Not apartments. Not retail centers.

Boat slips.

And while everyone's scratching their heads wondering why the world's largest private equity firm is suddenly in the chartered fishing business…

They’re missing a massive lesson that could completely change how you think about your next storage acquisition.

I'll reveal exactly what Blackstone knows (that most investors don't) at the end of this email…

📊 Industry Updates:

Self-Storage REIT Extra Space Supports USANA Kids Eat to Battle Hunger in Utah Schools – 120 volunteers back bags of food donations for underprivileged kids. Full story here.

Tenants Unionize to Challenge Capital Realty Group – More than 1,000 tenants living in Capital Realty Group-owned properties are organizing a multi-state tenant union campaign to push for collective bargaining rights. Full Story at CRE Daily.

Self Storage Association Announces 2025 Legislative Agenda – The SSA outlined plans to expand self-storage facility act amendments nationwide, building on recent successes in states like California, Georgia, Idaho, Kansas, and Utah regarding non-monetary defaults and unsigned rental agreements enforcement. Full breakdown at selfstorage.org

The Blackstone Lesson (And Why It Matters to You)

Here's what that $5.7 billion marina deal really tells us…

The institutional money isn't running toward something sexy.

They're running toward assets that require specialized expertise.

Deloitte predicts that by 2034, these "niche" asset classes (including self-storage) could make up 70% of institutional portfolios.

Not because they're trendy…

But because they reward operators who understand the unique nature of the business.

See, when Blackstone bought Safe Harbor Marinas, they weren't just buying docks and boat slips.

They were buying a business that requires specialized knowledge about marine regulations, seasonal operations, boat maintenance, slip management, and operational nuances that generic real estate investors would never master.

That specialized expertise is the competitive advantage.

The same thing that makes storage investing require specific operational knowledge:

Understanding facility management, tenant behavior, market dynamics, financing structures –

Is exactly what's creating the biggest opportunities right now.

While everyone else is chasing commoditized multifamily rental deals, the smart money is flowing toward assets that reward specialized operators.

The investors winning in today's market aren't the ones looking for the most generic properties…

They're the ones who've developed the specialized expertise that creates real value and lasting competitive advantages.

Think about it: Would you rather compete in a market where anyone can succeed, or in one where your specialized knowledge gives you a clear edge?

Here's to your success,

Cody