Hey {{first_name}},

Can you imagine suddenly getting hammered with an unexpected $487,000 bill?!

Across the country, there is a time bomb that's destroying more investors each and every year –

And YOU could be next!

This is too important to miss – here's what this crisis is, and how you can protect yourself and your investments:

We're in what the insurance industry officially calls a "hard market" – and for storage operators in high-risk areas, premiums are spiking by 200-400% at renewal.

Same facility.

Same coverage.

No claims.

But it isn’t hopeless – and it doesn’t have to be the end of your storage investing dreams.

The operators who survive this aren't just getting lucky – they're using a specific protection strategy that most investors never think of…

Until it’s too late:

The Protection Strategy (That Most Operators Miss)

In Florida alone, property insurance policies in some counties have increased over 300%.

Jacksonville saw 226% increases.

And storage facilities in hurricane-prone areas are getting hit even harder because of their exposure and replacement cost profiles.

But here's the critical insight many people are missing:

The operators getting crushed aren't necessarily running bad facilities – they're the ones who underestimated their replacement costs.

Many storage policy holders facing partial losses are maxing out their coverage limits because they calculated their insurance needs based on 2021 or 2022 replacement costs.

Now when a claim hits, they're discovering their $50 per square foot coverage doesn't come close to the actual $75+ per square foot replacement cost in today's market.

Smart operators are doing three things differently right now:

First, they're getting proper insurable value calculations from licensed appraisers. Not guessing. Not using old estimates. Getting current, professional valuations that reflect today's actual replacement costs. This typically costs $2,000-5,000 but can save hundreds of thousands when a claim happens.

Second, they're stress-testing their deals at 3x current insurance premiums. Yes, 3x. If your numbers don't work with triple the insurance bill, you might need to seriously reconsider the acquisition or build in much larger reserves. The data shows some markets are already seeing those kinds of increases.

Third, they're working with insurance specialists who understand storage. Not general commercial agents – specialists who know storage-specific risks, can model your facility properly, and can negotiate with underwriters on your behalf. The difference in premium pricing can be 20-40% for the exact same coverage.

The fact is this:

We're not going back to 2019 insurance pricing.

Climate volatility isn't decreasing.

Replacement costs aren't dropping.

Reinsurance capacity isn't expanding.

The investors winning in this environment aren't the ones hoping insurance "normalizes" – they're the ones who've restructured their entire underwriting model to account for this new reality.

Here's to building protection into every deal,

Cody

P.S. If you're acquiring a facility right now, demand to see the seller's last three years of insurance renewals during due diligence. The trend line will tell you more about the real operating risk than any broker's pro forma. One client walked away from a "perfect" deal when they saw the insurance had jumped 180% over two years – the seller conveniently left that out of the financials. Trust the data, not the pitch.