Half of America wants to pay you
35 million Americans are actively paying monthly rent to store their stuff right now.
That's 1 in 10 people, every single month.
Not 1 in 10 business owners.
Not 1 in 10 homeowners.
1 in 10 Americans. Period.
And it goes deeper:
HALF the country that has paid for storage at some point in their life.
For context, only 36% of Americans have a gym membership.
Only 25% have a streaming service like Netflix.
Storage isn't a niche business, it’s a mass-market necessity.
But there’s still a problem…
📊 QUICK MARKET UPDATES
Brookfield, GIC offer record $2.6 billion for Australia's National Storage – Australia's National Storage REIT said on Wednesday it had received a $2.61 billion buyout offer from a consortium of Brookfield and Singapore's GIC in what would be the country’s biggest real estate privatisation deal. Get all the details at Reuters.
Baranof Holdings acquires Charlotte Go Store It facility – Inside Self‑Storage’s November acquisitions roundup notes Baranof Holdings bought a Go Store It facility in Charlotte, North Carolina, a 525‑unit asset converted from industrial use in 2023, with JLL Capital Markets brokering the sale. Details at Inside Self Storage.
Blue Vista, UBS, and Extra Space create a $600M national self‑storage platform – Blue Vista Capital Management announced a strategic collaboration with UBS’s Unified Global Alternatives – Real Estate and Extra Space Storage to form a U.S. self‑storage investment platform with about $600 million in buying power, aiming to become one of the largest private owners in the sector. More from BusinessWire.
Banks treat storage deals like you're asking them to finance an experimental tech startup.
They're cautious, they’re hesitant, and they look for ANY reason to say “no.”
Not because the numbers are weak, storage is among the top performers in commercial real estate.
Not because demand is uncertain, you just saw the stats.
Banks hesitate because most investors make their presentation WRONG!
When you understand that 1 in 10 Americans are ALREADY paying for this service every month, you stop presenting deals like "Hey, I think storage could work."
You start presenting deals like: "Here's a proven market with 35 million active customers, stable demand for decades, and fundamentals stronger than any other CRE sector."
Same deal. Completely different positioning.
The operators getting financing in 2025 aren't the ones with the most experience.
They're the ones who walk into the bank understanding the scale of what they're buying into – and communicating it like the proven, cash-flowing opportunity it is.
1 in 10 Americans. Every month. Paying rent.
Walk into your next presentation with that in mind, and I know you’ll start closing more deals.
Here’s to your success,
Cody
P.S. If you want to know exactly how to position storage deals so banks see what you see (a massive, proven market with 35M active customers), I've documented the complete framework in Storage Financing Secrets. Get it here →